IDEAS, SIGNALS & STORIES
SHAPING THE FUTURE OF WORK

The Problem With “Purpose” In boardrooms and branding campaigns, “purpose” has become one of the most overused words of our time. Companies weave it into glossy presentations, leadership speeches, and mission statements. It sounds noble, it sells well, and it signals alignment with something greater than quarterly earnings. But for many professionals, this overuse has hollowed the word out. “Purpose” becomes a corporate slogan, detached from lived experience. Employees are to

Career dissatisfaction often presents itself as a surface-level complaint:“I don’t like my boss.”“I feel stuck.”“I need a new job.” But as experienced coaches and mentors know, these phrases are often the tip of the iceberg. Beneath them lie deeper questions of identity, motivation, and alignment. Helping a client move from vague frustration to grounded clarity requires more than active listening - it requires a structured way to decode the behaviors that drive fulfillment an

You don’t need the fanciest software — you need Digital Teamwork. Here’s how to build it.