IDEAS, SIGNALS & STORIES
SHAPING THE FUTURE OF WORK

Burnout often begins when purpose fades. When the “why” behind your work disappears, motivation and energy can quickly drain away. The good news is that focused, meaningful work is your defense – a strong sense of purpose fuels your energy, resilience, and well-being on the job. This isn’t just a feel-good slogan; it’s grounded in reality. Gallup has found that employees are far less likely to experience burnout when they feel their work is connected to a larger mission or pu

The Problem With “Purpose” In boardrooms and branding campaigns, “purpose” has become one of the most overused words of our time. Companies weave it into glossy presentations, leadership speeches, and mission statements. It sounds noble, it sells well, and it signals alignment with something greater than quarterly earnings. But for many professionals, this overuse has hollowed the word out. “Purpose” becomes a corporate slogan, detached from lived experience. Employees are to

We inherit stories about success that don’t serve us. Let’s dismantle the myths and rebuild based on truth.

Success didn’t feel like success - until I asked better questions about what I really wanted.